BUSMOD 1 - SLP Globalization and Global Strategic Planning Essay

BUSMOD 1 - SLP Globalization and Global Strategic Planning - Essay Example From the Interbrand’s best global brand 2011, Coca Cola has been selected as the world’s most valuable brand. This paper will analyze the Coca Cola Company in the context of globalization and global strategic planning. Globalization and International Operations of Coke Cola Globalization refers to the process through which national economies and cultures are integrated into an international economy so as to enhance international trade, direct foreign investment, migration, and technology sharing. As Mishkin (2008) opines, globalization greatly contributes to effective and rapid circulation of ideas, languages, and cultural ideologies (p.134). With intent to enhance foreign investment and cross-border trade for international business expansion, nations have liberalized cross border trade regulations. Hence, the emergence of globalization brought significant changes in Coke Cola’s international operations and strategic planning as the company had obtained free acce ss to global economies. This process allowed the company to enter highly developing market segments like India, which is currently one of the potential markets of the firm. The Coca Cola gives increased emphasis on human resources management because effective employee participation is essential for the company to ensure global integration of its business operations (The Coca-Cola Company). Nowadays, the company is introducing diverse product lines (for instance, 7.5 ounce mini can) to its markets in order to effectively defend stiff market competition. Recently, the company has formulated a series of corporate and social responsibility programs so as to promote a sustainable growth (Coca Cola Sabco). Marketing Entry Strategy of Coca Cola According to Arnold (2003), while analyzing overseas operations of the Coke, it is obvious that the company practices a global localization or glocalization strategy when considering entry into a foreign market. The localization strategy involves tw o distinct techniques. Under the first method, a multinational corporation adapts its marketing mix in a way that suites its product lines with the foreign market conditions where it entered. In contrast, the second approach involves the development of new-market specific sources. Although the second method is most direct and easy to implement, it involves higher costs and is a slower approach than adaptation. It seems that the Coke practices the both product adaptation and specification approaches. For instance, the company adopted the adaptation strategy while it entered India whereas the Coke dealt with a number of locally oriented brands as part of its market entry in Japan. Similarly, the organization extensively makes use of media as part of product positioning and territory expansion. It is clear that globalization enhanced the development of telecommunications media and which in turn fastened the spread of global mass culture. The higher development of global media as a resu lt of globalization has greatly assisted the Coke to promote its products across regions where it recently entered. In Indian market operation, the Coke Cola has hired several famous film stars like Aishwarya Rai and Vivek Oberoi to endorse its products as part of its

The comparison of the topic of genocide presented in the two movies Research Paper

The comparison of the topic of genocide presented in the two movies about the Holocaust - Research Paper Example Through this paper, the discussion will present the ways, in which American movies have presented the European event, and more importantly, how the perception of topics like genocide in the holocaust has been altered by the presentations of American film. The two movies are representative of the events of the holocaust, mainly because both deal with the events covered, from a different point of view. Further, previously developed viewpoints about the events of the holocaust have been altered by the release of the different media accounts. It is important to note that the Nazi holocaust is different from the holocaust –which is the media presentation of the holocaust – in the American society. The main issue, in this case, is that some aspects of the events, including the area of genocide have been altered, as a way of safeguarding the interests of the audience. Comparison between the Diary of Anne Frank and the Pawnbroker During the period between the conclusion of the war and the start of the 1960s, the events of the holocaust had no considerable influences on America’s film industry. Similar to the case of other art forms, the theme spurred less interest. The case is evident from the fact that, only a few – and often not successful – books covered the subject. This case could be the result of the view that the events did not warrant artistic exposure, but were those to be left to historians only. In 1956, the first movie on the events of the holocaust was made, by the name of ‘Night and fog’, which also had little influence in America, possibly, because it was done in French. Following the context narrated before, ‘the diary of Anne Frank’ was staged, first as a play in 1956, and later cast as a movie in 1959, which caused major influence in the presentation of the holocaust. The Pawnbroker tries to present a connection between the sufferings of the Jews at camps, to the case of the Afro-Americans s uffering at Harlem. The problem with attempting to develop a relationship between the two is that it destroys the historical record of the event. The movie shows the story of a professor who lost the wife and children at detention camps, and is shown as one running a pawnshop at Harlem. The many deaths are a clear representation of the deaths taking place at the death camps, which points to the genocide. Further, the account of the disturbing deaths of the wife and the children, bring to the viewer, a feeling closer to that experienced by the victims of the genocide. The movie goes ahead to expose the viewers, to the highly painful past of the survivor of the genocide, Mr. Sol Nazerman. Emphasis is channeled towards the impact of the past, on the survivor’s present life, which cripples his life in a traumatized manner. Sol’s life portrays the torture suffered by Jews; especially the many deaths taking place there, which were many to the level of warranting the situatio n to be referred as genocide. Therefore, this movie presents the genocide that took place during the holocaust more representative of the historical event, when compared to the case of the diary of Anne Frank. Through the diary of Anne Frank, the topic of genocide – which was aimed at the Jews – is generalized; in a way that, it is presented not to